Get Covered! How to craft, pitch and tell your startup's story to get more customers.

*Available in Print. Kindle coming soon!

What You'll Learn in This Book

Getting media coverage for your startup

The ROI of PR


Yes, there is a return. Establish why you're doing PR and what outcome you deserve, then get a plan in place to make it happen.

Crafting Your Story


Likely the toughest part of the process, your story is what sells your product. Learn how to extract the right angles and details to craft the ultimate story readers will share over and over again.

How to Measure PR


Measurement is king and monitoring your progress is the gold crown. Learn what to measure and why you're doing it.

Perfecting the Pitch


Learn how, what, and when to pitch your startups story to the media.

Confirming Media Coverage


Become more aware of the steps to actually receiving media coverage that converts.

Keeping Up with Momentum


Learn how to keep the media, journalists, and writers interested in your story (and product!)

What Our Readers Are Saying

Skip the expensive PR agency, and dive into Get Covered! instead. Inside, Renée and Crystal pull back the curtain on insider secrets and give readers actionable advice to start landing media placements now.

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Natalie MacNeil

Emmy Award-winning media entrepreneur, author of She Takes on the World and The Conquer Kit, and the Creator of SheTakesOnTheWorld.com

PR has been a big growth channel for my startup, and I know from firsthand experience that Crystal and Renée are two of the best. This book will help you move in the right direction towards getting media coverage to help you grow your business.

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John Doherty

CEO & Founder of Credo

Everyone misunderstands press and public relations...why you want it, what it's good for, and most importantly, how to get it. In this book, two seasoned PR pros teach you all of that and more. In Get Covered, Renee Warren and Crystal Richard show you exactly how to craft your story, establish your goals, build critical relationships and nail your pitch to get the exposure you deserve.

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Clay Hebert

World's leading crowdfunding expert

I worked with Renée and Crystal with my previous startup Vendeve and saw first hand how their process can lead to incredible media coverage, including our first big feature in Forbes. Trust me -- they know their stuff.

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Katelyn Bourgoin

Marketing Geek / Growth Marketer

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About The Authors

Renée Warren


Renée Warren, a determined realist, is the former founder of popular startup PR firm Onboardly. She’s written hundreds of articles and eBooks on startup marketing and has helped some notable clients get on TV shows, magazines, and popular blogs. She is currently on a mission to help over 1 million entrepreneur families gain more freedom in their lives through her program The Family Academy. A certified reiki practitioner, CrossFit athlete and mom to Irish twins, Renée resides on the East coast of Canada with her husband and kids.

Crystal Richard


Crystal Richard is the President and Owner of Crystal Richard, a global consulting biz helping startups, entrepreneurs, brands, and small businesses create and tell stories that will attract a tribe of raving fans. A passionate storyteller, Crystal helps entrepreneurs from Cape Town to France to San Franciso get media coverage and bylines in leading online publications such as Entrepreneur, Forbes, the New York Times, Inc. and more. Prior to launching her own company, Crystal was the Director of PR at Onboardly Media. Over her career as a publicist, she has brokered an HGTV pilot, landed a client on the Steve Harvey Show and has taken the stage more than once to speak about storytelling in a digital world. When she isn’t brokering media opportunities, Crystal is the blogger behind lifestyle + travel blog East Coast Mermaid where she has partnered with notable tourism and lifestyle brands as a content creator. She will be the first to admit that her cat with thumbs was Instagram famous first.

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